Real Estate Investor Articles

If you have taken my advice and invested your time (and possibly money) into building a large buyers list, then congratulations! You've taken the first step that very few people ever actually take. For those familiar with Aesop's fables, you are definitely not the grasshopper that wasted away the summer while the ants worked hard to gather food. You are the ant and have done the necessary work in advance - when you were supposed to do it!

Now, let's take a moment to discuss some ways that you can work your buyers list to realize some of the potential that you have built through your efforts.

For most investors, you're not going to be sending great investor articles, resources and tools to your buyers list to build up your credibility and name recognition. Personally, I think that you should consider doing this, but I realize that most investors lack the time and desire to do this, so I will not press that point. However, you should certainly be

Follow up:

sending out deals to your buyers list and here's how.

There are 6 major ways to communicate with your buyers list: personal phone calls, voice blast, personal e-mails, e-mail blast, personal fax and fax blasts. You can group these 6 ways into two major categories: personal contacts and blasts (also known as broadcasts or mass contacts).

The personal ones should be easy to understand. You personally call, e-mail or fax a single person on your buyers list about a particular deal or just to keep in touch with them. These types of contact are of the highest value to you in building your relationship with that particular buyer and I strongly encourage you to do this with your top buyers.

However, when you have tens of thousands of buyers on your buyers list like I do (or even a hundred for a local investor), the practicality of personal contact for anything more than your top buyers goes away. That's where the blasts come in.

You can use e-mail blasts, fax blasts and voice blasts as a means to get your message out about a particularly exciting deal to your list of buyers. It is important for me to stress that you need permission to send e-mail, fax and voice blasts to buyers on your list. That is why we emphasize getting this permission as you build your list.

Also, there is a fine balance between too many blasts and too few blasts. If your list only hears from you with a great deal once a quarter they may forget who you are or that they gave you permission. If you blast them 5 times a week, you risk annoying even serious buyers with too many contacts. Personally, I aim for 1 or 2 contacts per week after I have established myself in their mind. I establish myself in their mind by doing a few more frequent contacts up front during the first week or two after they've given me permission to contact them.

If you need information on what services we use to send out our e-mail, fax and voice broadcasts, you can check out those dream team members in the Real Estate Investor Cookbook.

Until my next post,

James