Real Estate Investor Articles

One of the most critical things we can do as real estate investors (and in fact this rule applies to just about every business) is to get marketing out to find prospects in order to convert them into clients. As real estate investors, we usually have several types of clients: sellers, buyers, renters and private lenders.

I use a series of real estate investor checklists to run my investing business and one of the most important things on my checklist each day is to make sure I have my marketing out to bring new prospects into my business. So, let's look quickly at some of this marketing and what I am trying to do with each type.

First, I am constantly searching for

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new deals and have marketing out to find them. Even if you are only putting up an ad on a free classified website, you should always have marketing out to find motivated sellers and ultimately to find deals.

Second, I am also always looking for buyers. It is important to realize that you should not only be searching for buyers to sell the houses you currently have in inventory to, but also for future buyers whose specific criteria you can match to new deals that you come across. This is especially true if you are wholesaling real estate and keeping an investor buyers list around. Since I often offer our properties for sale on a rent-to-own basis, I often think of my search for buyers as a search for renters as well. If you are just renting your properties you will want to put out marketing to find renters as well as buyers.

Third, unless you have unlimited funds available to invest, you should also be seeking private money that you can use to fund your deals. The best ways to find private lenders are talking to everyone you know about what you do and asking them if they have money that they would like to get a higher return on and selling notes. But, putting out additional marketing to expand your search is usually time very well invested.

I recommend setting aside at least an hour a day to make sure you have your marketing to buy, sell, rent and find money out and working for you. This is the basis for all other activity in your business so you should do it first and then make time for the resulting activities from this marketing.

Until my next post,

James